Personalization Opportunities in Mobile Wallet CampaignsMobile budgets like Apple Pocketbook and Google Purse are forming the future of customer interaction, using real-time opt-in customization that email and SMS can not. Unlike an inbox or notification feed, mobile budget passes are constructed directly right into customers' lock screens and upgr

Customization Opportunities in Mobile Wallet CampaignsMobile purses like Apple Wallet and Google Wallet are forming the future of consumer involvement, using real-time opt-in personalization that email and SMS can't. Unlike an inbox or alert feed, mobile pocketbook passes are developed directly into customers' lock displays and upgrade dynamically